{"id":2871,"date":"2020-10-04T01:49:09","date_gmt":"2020-10-04T01:49:09","guid":{"rendered":"https:\/\/jeffkolodny.goodgallery.com\/blog\/?p=2871"},"modified":"2025-08-26T20:26:13","modified_gmt":"2025-08-26T20:26:13","slug":"south-florida-commercial-photographer","status":"publish","type":"post","link":"https:\/\/kolodnyphoto.com\/blog\/2020\/10\/04\/south-florida-commercial-photographer\/","title":{"rendered":"South Florida Commercial Photographer"},"content":{"rendered":"

As one a South Florida Commercial Photographer I photograph a wide range of subjects. \u00a0Skilled in Lifestyle, Food, Product, Fashion, Advertising and even headshots, I’m able to deliver creative images that will bring your vision to life.<\/h1>\n
\"South
This lifestyle photo was taken for an electronics manufacturer in South Florida.<\/figcaption><\/figure>\n

The photographs above and below were taken for a electronic camera manufacturer here in South Florida. \u00a0The company created a camera that is capable of providing home security using a wide range of features. \u00a0For this project, I created images inside the factory, as well as on location. \u00a0This picture HERE<\/a>\u00a0is one that was shot inside the factory. \u00a0As a South Florida Commercial photographer, my images get used for point of sale, product packaging, promotional advertising, and website marketing. \u00a0There is no limit for the many uses of a commercial lifestyle photograph. \u00a0When I’m hired to shoot imagery for either a company and individual or for an event, such as a corporate event, or sales meeting, marketing meeting, I have some rules my photography must follow. \u00a0This includes using the proper exposure, selecting a focus point, and composing so that the image fits the required usage. \u00a0For example, sometimes a product manufacturer will require space for text, or for a box fold. \u00a0Corporate imagery requires having a full understanding of final image use.<\/p>\n

\"Lifestyle
Both the client and art director wanted a wide range of images for this product. In the photo for focus is on the product, with the model out of focus in the background. However, a change of the F-Stop from a wide lens setting to a smaller lens opening resulted in the entire image being in sharp focus. It doesn’t matter, if the focus is on the product, the model or sharp all through the image. All these ideas would result in a good photo. However, my goal is to make sure everyone involved in the process, gets useable images. As a result, I delivered images with different focus points as well as images taken from different angles.<\/figcaption><\/figure>\n

When you look at the image above, think about this, \u00a0every element of this photo falls into a certain brightness level. \u00a0The greenery looking out the window is the same brightness as the artsy wall. \u00a0The camera sitting on the counter is perfectly lit. \u00a0Even though the models shirt is out of focus, you can still see the wrinkles and the tonality of his shirt. \u00a0This is what is required of commercial photography. \u00a0Everything must fall within a certain visual spectrum, with nothing being too dark, or too light.<\/p>\n

\"Industrial
Shooting action related images such as this one require a wide range of photographic skills. First, the camera shutter speed needs to be fast enough to stop the action. Second, due to the mixed lighting situation, the exposure needs to be perfect. If the image is over exposed the white highlights will blow out. If the exposure is too under exposed the blacks will loose detail. On the surface this shot looks easy, and for the photographer who shoots with the camera set to auto a lucky shot could certainly happen. However, if you absolutely need the shot, you should hire the photographer who gets it right, again and again. Call me at (561) 737-5561<\/figcaption><\/figure>\n

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Above, shooting action shots and getting the perfect exposure every time requires years of experience. \u00a0Considering I have been shooting action shots, news shots, sports related photos,<\/a> such as, this linked, tennis event shot, means that, in the moment, \u00a0I’ll get the photo as needed, every time. \u00a0When choosing a commercial photographer, some people believe it’s best to hire a specialist. \u00a0However, after years of creating awesome images, I have found that hiring a photographer with a wide range of skills, is the best decision that someone who is shopping for a photographer can make. \u00a0If you are an art director, a photo editor, public relations professional, architect, real estate agent, law firm seeking court photos, manufacturing company looking for product photos, website designer, magazine editor, interior designer, or a chef who need food shots hiring a photographer with years of experience and a wide range of skills is the best decision. \u00a0For example, when I photograph a wedding<\/a>, I’m using a wide range of skills. \u00a0Wedding coverage, requires beauty photography<\/a>, action photography<\/a>, product photography<\/a>, and all types of other photographic skills. \u00a0Shooting weddings in South Florida isn’t the only type of photography the requires a wide range of skills. \u00a0Check out this blog post on \u00a0corporate photography<\/a>, \u00a0here you will see that a corporate photographer is required to photograph, action, keynote speakers, headshot, decorated ballrooms, details, and even awards dinners. \u00a0Can a South Florida corporate photographer shopper \u00a0hire a separate, photographer for each skills set? \u00a0Sure they can, if they want to spend countless hours shopping for a photographer with each skill.<\/p>\n

\"Headshot
Headshot photography in South Florida is very common. This one was taken during a corporate product shoot for Admit Jewelry<\/a>. \u00a0While the job was to produce images that show the fine jewelry that is available through the company’s website, the project also included taking beauty headshot photos that showed the models wearing the jewelry.<\/figcaption><\/figure>\n

As a corporate photographer, I believe that having the skills to shoot attractive headshots are a must. \u00a0At a special event in Miami, a charity event in Palm Beach, for a corporate website, or for a South Florida real estate agent, headshots are always needed. \u00a0Here is a link to an article I wrote on headshot photography. In this article you can easily see all the uses for headshot photographs. \u00a0Headshot photography article<\/a><\/p>\n

\"Corporate
These hanging pendents were designed and sold by Admit Jewelry.<\/figcaption><\/figure>\n

Using a special close up lens I was able to show the fine detail in these necklaces and pendent shots. \u00a0The pictures in this shoot include both headshots and product shots. \u00a0When switching from close up product photos, to headshot pictures, the lighting must change. \u00a0Jewelry photography requires photographing shiny reflective products, photographing faces requires soft lighting that makes skin look less shiny. \u00a0Shooting both together means a compromise must take place. \u00a0While the jewelry may have both highlights and shadows, the faces should be free of shiny spots. \u00a0Removing shine for faces could be accomplished with Photo shot retouching. \u00a0Many photographers use filters to remove shine, while filters are the easiest way to cover up shine, using filters results in faces that look out of focus in some areas, some photo retouchers use a clone brush to remove shine. \u00a0Using a clone brush is a much better method for shine removal. \u00a0It’s more difficult but results in a much more natural look. \u00a0The best method for removing shine is frequency separation. \u00a0Frequency separation<\/a> is by far the most difficult method for removing shine and retouching skin. \u00a0The beauty of frequency separation has to do with the image being split into two layers. \u00a0These layers sit one on top of each other. \u00a0The top layer, is the texture layer, and the one below is the color layer. \u00a0By retouching the color layer, the skin texture remains, retouching the texture layer leaves the skin tone, natural. \u00a0There is no question that frequency separation is by far the best way to retouch faces.<\/p>\n

\"South
Photographing a model with jewelry requires soft lighting that is designed to bring out the best aspects of both the model’s face and the jewelry.<\/figcaption><\/figure>\n
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Commercial Photographer in South Florida<\/figcaption><\/figure>\n

When hiring a corporate or commercial photographer there are many things a client should consider. \u00a0One is equipment. \u00a0While\u00a0\u00a0smartphones and their built in cameras \u00a0have become much better over the \u00a0past decade, they still are no match when compared to the high quality of a professional camera. \u00a0Camera phones don’t have to high quality image sensor that a professional full frame camera offers. \u00a0There is no way the quality from a phone will come close to a pro camera. \u00a0In addition having years of experience working at a corporate photographer is a huge factor. \u00a0There are so many specialized methods for lighting, and shooting that can be used during a photoshoot. It takes years of trial and error and many photoshoots before a professional photographer can learn with technique will work best in a given situation. A experienced pro needs to know how \u00a0to balance flash with ambient light, how to use the correct lens and exposure combination. \u00a0For example, is it better to stand back and zoom in, or is it better to get in close and shoot wide. \u00a0The answer is, depends on what is being photographed.<\/p>\n

\"Food
I shot this luscious looking fruit place for\u00a0Glicks Kosher Market<\/a>. \u00a0I actually photographed this inside their kitchen. \u00a0They hired me to photograph many items for their website. \u00a0Actually if you check out their website, we will see many of the pictures I shot.<\/figcaption><\/figure>\n

Photographing food and fine cuisine is one of my favorite types of commercial photography. \u00a0To photograph food effectively a photographer needs to utilize a special technique which created what is known as appetite appeal. \u00a0What is appetite appeal? \u00a0 It’s a special method of lighting that creates highlights and shadows which when done correctly stimulates a human hunger response. \u00a0YES, by lighting on food could make a viewer hungry. Many\u00a0South Florida commercial photographer can arrange a nice looking food shot. \u00a0However, shooting food and fine cuisine that intentionally makes to viewer hungry is a great skill to have. \u00a0Think I’m kidding? \u00a0Here are some article that cover the topic of appetite appeal: \u00a0lighting for appetite appeal<\/a>\u00a0here is another,\u00a0The science of appetite appeal.<\/a> \u00a0So if you check out these links you will see that this is a real thing. \u00a0I have written other blog posts on food photography, you can check them out here:\u00a0Cuisine of El Agave Azul<\/a>\u00a0If you love authentic Mexican food a visit to this joint is a must. \u00a0Because traveling is one of my passions, I often find myself photographing food and cuisine all over the world. \u00a0If you also love to travel, you many want to check out this post on\u00a0Vacation Cuisine<\/a><\/p>\n

\"Food
Commercial Food Photographer in South Florida<\/figcaption><\/figure>\n

ABOVE: \u00a0This food photograph was created, styled and photographed for\u00a0Bistro MD<\/a>\u00a0 I say created, styles and photographed, because this photo was created in the sense that all the food did indeed come from a Bistro Md meal. \u00a0However, in creating this plate of food my stylist used several different packages of the same meal. \u00a0By going through several meals, we were able to find the perfect pieces of carrot, the perfect mushroom and the perfect chicken breast. \u00a0So while all the find on this plate came from the actual meal, it took several different meals to make the best looking chicken breast with carrots, rice and mushrooms. \u00a0Also, check out that appetite lighting, \u00a0The way the light bounces around the carrots, combined with the highlights on the rice and chicken triggers that hunger response.<\/p>\n

\"Food
Commercial Food Photographer in South Florida by Jeff Kolodny. \u00a0This shot was also taken at Glicks Kosher Market which is located at 7351 W Atlantic Ave, Delray Beach, FL 33446.<\/figcaption><\/figure>\n

If you found this blog post by searching for South Florida food photographer, I’m glad you found me. \u00a0I have been photographing food and fine cuisine for many years. \u00a0Check out some of these food photos from other commercial food photos. \u00a0Strawberry Short Cake at The Breakers.<\/a>\u00a0 This shot was taken during a wedding reception at The Breakers. \u00a0Sometimes when I’ve been hired to photograph food I have lots of time to do the lighting, change up composition and be critical about the arraignment of the food. \u00a0However, shooting food at a wedding doesn’t allow for much time. \u00a0Food photography at a wedding needs to be shot quickly. \u00a0Check out this next shot\u00a0Food photo taken at The Breakers in Palm Beach. <\/a>This baked apple cup was a unique treat thought up and created by The Breakers. \u00a0\u00a0Yummy pear cuisine taken the Turnberry Resort.<\/a><\/p>\n

\"Boca
When a Boca Raton Private High School needs website and brochure photography, the called me. This picture which shows high school students holding up their future college flags was taken as part of a several day photo shoot.<\/figcaption><\/figure>\n

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Having the ability to shoot and edit both photography and videography has been a huge benefit to my South Florida commercial clients.<\/h2>\n

BELOW:<\/strong>\u00a0 In addition to being a South Florida photographer, I’m also a videographer. \u00a0The video below is from a campaign that Bollore Logistics ran during the month of October which is breast cancer awareness month. \u00a0Bollore hired me to shoot both video and stills of a mobile mammography test center. \u00a0Once the photograph and videography were complete they had me edit this small promotional video. \u00a0 Being able to shoot both photography and video has been instrumental in many of my commercial photo assignments. \u00a0By offering both, my clients don’t need to search for a separate person to shoot a project. \u00a0The assignment was done by me (Jeff) entirely. \u00a0I started off shooting still pictures, then switched to video. \u00a0Going back and forth I was able to capture both in such a way that both mediums would work together in one project.<\/p>\n